The Event Industry Alliance Explained: Why ESSA Membership Matters to Exhibitors
ExhibitingWhen planning an exhibition or trade show presence, exhibitors are increasingly looking beyond price alone. Trust, quality, professionalism, and recognised industry standards all play a critical role in selecting the right exhibition display…
Store and Showroom Design Trends to Watch in 2026
Display CasesAs we move into 2026, store and showroom design continues to evolve towards spaces that balance visual sophistication with everyday functionality. Retail environments are no longer just places to sell products — they are brand experiences.…
Modular Display Cases: Choose the Right Solution for Your Space
Display CasesIn today’s retail, exhibition and showroom environments, flexibility and customisation are essential. Brands need display solutions that not only showcase products effectively but also adapt to changing layouts, collections and marketing strategies.…
Rising Silver Prices and the Growing Risk to Trophy Collections
Display CasesClubs, leisure centres and institutions across the UK proudly display silver trophies that represent decades of achievement, heritage and community pride. However, many organisations are unaware that these same items are becoming increasingly…
Will the Global Exhibitions Boom Continue into 2026 and Beyond?
ExhibitingRecent half-year results from Informa have once again put the global exhibitions industry firmly in the spotlight. With 20%+ growth across revenues, operating profit, earnings per share and free cash flow, and more than £2bn in first-half revenues…
Why Misjudging Your Exhibition Audience Is Costing You Sales
ExhibitingYour exhibition stand is busy. Conversations are flowing. Business cards are exchanged. So why do the sales never materialise? For many exhibitors, the problem isn’t visibility or effort — it’s misjudgement. Specifically, misjudging who…
Why Settling for the Show Organiser’s Contractor Is Costing You More Than You Think
ExhibitingExhibitors often default to the show organiser’s appointed contractor because it feels safe, easy and approved. But the uncomfortable truth is this: safe rarely stands out — and easy rarely performs. If your exhibition stand is meant to…
Exhibiting Success Isn’t About Having More Visitors
ExhibitingWhen an exhibition ends, one of the first questions exhibitors ask is: “How many visitors came to our stand?” While footfall has its place, it isn’t what defines success. Exhibiting success is not about having more visitors — it’s…
If You Think Adventure Is Dangerous, Try Routine; It Is Lethal
ExhibitingIn the world of exhibitions, routine is everywhere. Row after row of similar-looking stands. The same layouts. The same messages. The same polite smiles and branded pens. And while routine might feel safe, it’s often the most dangerous choice…
