Customer Acquisition Executive – Exhibition Sales Academy

£25,000 – £28,000 Basic Salary + Performance Bonus

Hybrid Working | Swindon

Full Time

Launch Your Career in the Exhibition & Events Industry

For over 36 years, Access Displays has been helping organisations showcase their products, services and brands through exceptional exhibition stands, display solutions, museum showcases and event environments.

Working with clients throughout the UK, Europe, North America and the Middle East, we deliver projects for organisations ranging from ambitious SMEs to some of the world’s most recognised brands.

As part of our continued growth, we are looking for ambitious individuals to join our Exhibition Sales Academy as Customer Acquisition Executives.

This is not a traditional telesales role.

It is an opportunity to learn a specialist industry, develop professional business development skills and build a long-term career within one of the UK’s most established exhibition and display businesses.

About The Exhibition Sales Academy

At Access Displays, we believe skills can be taught but attitude cannot.

Our Exhibition Sales Academy has been created to identify and develop the next generation of exhibition industry professionals.

Through structured training, mentoring and practical experience, you will learn how exhibition stands are designed, sold, delivered and managed while developing the customer acquisition skills that drive business growth.

You will be supported by a team with over 200 years of combined exhibition industry experience, giving you access to knowledge and expertise that few businesses can offer.

The Role

Your role is to identify and qualify exhibition stand opportunities and secure Access Displays a place within the quotation, RFQ or tender process.

Using a combination of telephone prospecting, LinkedIn Sales Navigator, social media, CRM data and market research, you will engage with organisations that exhibit at trade shows and events throughout the UK and internationally.

You will build relationships with decision-makers, understand their exhibition plans and identify opportunities where Access Displays can provide a solution.

Once a qualified opportunity has been identified, it will be passed to one of our highly experienced Sales Directors who will manage the opportunity through the quotation, presentation and sales process.

Your responsibility is to create opportunities.

Our responsibility is to win the business.

What Does Success Look Like?

Your target will be to generate five qualified opportunities per week.

A qualified opportunity is defined as:

• A company actively planning to exhibit at a trade show or exhibition.
• An anticipated exhibition stand budget of £10,000 or more.
• Direct engagement with the relevant decision-maker.
• Access Displays being invited to participate in the quotation, RFQ or tender process.

This is a quality-driven role.

Success is measured by meaningful opportunities, not by call volumes or activity statistics.

Key Responsibilities

• Identifying companies exhibiting at trade shows and events.
• Researching target organisations and decision-makers.
• Prospecting via telephone, LinkedIn, email and social media.
• Building relationships with Marketing Managers, Event Managers, Procurement Teams and Directors.
• Qualifying exhibition stand opportunities.
• Securing invitations to quote and participate in tenders.
• Maintaining accurate records within Microsoft Dynamics CRM.
• Supporting targeted marketing and business development campaigns.
• Working closely with our Sales Directors and Marketing Team.
• Achieving weekly qualified lead generation targets.

What We Are Looking For

We are interested in attitude, ambition and commercial awareness more than industry experience.

You may have experience in:

• Lead generation
• Business development
• Recruitment
• Customer service
• Hospitality
• Sales development
• Account management

Or you may simply be looking for an opportunity to start a professional sales career.

You will be:

• Confident speaking with senior business professionals.
• Commercially aware and business savvy.
• Professional, articulate and organised.
• Curious and naturally inquisitive.
• Resilient and self-motivated.
• Comfortable using technology and social media.
• Ambitious and eager to learn.

What You Will Learn

As part of the Academy programme, you will receive training and mentoring in:

• The exhibition and events industry.
• Exhibition stand design and build solutions.
• Customer acquisition strategies.
• Business development techniques.
• Lead qualification.
• LinkedIn Sales Navigator.
• CRM best practice.
• Professional communication skills.
• Relationship management.
• Sales and negotiation fundamentals.

Career Progression

This role is designed to create future exhibition sales professionals.

As your knowledge, confidence and experience develop, there will be opportunities to progress into customer-facing sales and business development roles.

For the right individual, this role offers a clear pathway towards becoming:

• Exhibition Sales Consultant
• Business Development Manager
• Senior Account Manager
• Sales Director

Many of the most successful people in sales began by learning how to identify opportunities, build relationships and understand customer needs.

We are not simply recruiting lead generators.

We are investing in future sales professionals.

Salary & Benefits

• £25,000 – £28,000 basic salary.
• Performance bonus following successful completion of probation.
• Hybrid working opportunities.
• Company pension scheme.
• Structured training and mentoring.
• Career progression opportunities.
• Exposure to major UK and international brands.
• Supportive and experienced team environment.
• Opportunity to attend exhibitions and industry events.

Why Join Access Displays?

We’re a successful, independent business with an outstanding reputation, ambitious growth plans and a genuine commitment to developing our people.

If you’re looking for more than just a job and want to build a career within a dynamic, creative and exciting industry, we’d love to hear from you.

Apply today and become part of the next generation of exhibition industry professionals at Access Displays.