Why a Double-Decked Exhibition Stand Could Be the Perfect Solution for Your Next Show
In today’s competitive event landscape, standing out on the exhibition floor isn’t just an advantage — it’s a necessity. At Access Displays, we’ve seen how innovative stand design can transform a brand’s presence at trade shows and exhibitions. One solution that’s increasingly capturing attention? Double-decked exhibition stands — two-storey structures that take your presence to the next level — literally.
A double-decked stand offers much more than visual impact. Whether you’re constrained by a limited footprint or striving to create a memorable visitor experience, this format solves multiple challenges that traditional single-level stands simply can’t. Here’s why some exhibitors should consider going up.
- Maximise Your Space Without Increasing Your Footprint
Exhibition floor space is expensive and often limited. With a double-decked stand, you effectively double your usable area without paying for extra square footage — by expanding vertically instead of horizontally. This gives you more room for displays, demonstrations, meeting space, storage, and breakout areas.
- Stand Out and Boost Visibility
In a sea of exhibition stands, visibility is key. A double-decked structure naturally elevates your brand above the crowd — making your presence visible from across the hall and attracting attendees who might otherwise miss you. Taller structures give you more surface area for branding, signage, and messaging that can be seen from afar.
- Create Dedicated Zones for Different Activities
One of the biggest strategic advantages of a two-tier display is built-in zoning. You can allocate:
- Ground level for product showcases, interactive demos, and general engagement
- Upper level for private meetings, VIP lounges, press events, or networking
This separation helps manage traffic flow and enhances visitor experience — keeping the busy show floor buzzing while offering quieter spaces for meaningful conversations.
- Enhance Brand Perception and Prestige
Double-decked stands are more than tall — they convey scale, professionalism, and investment. This can positively influence how potential clients perceive your brand. The sheer size and sophistication of a multi-level build signal that you’re a serious player in your industry.
- Flexible and Customisable for Multiple Uses
Whether you want to include hospitality zones, product demos, collaboration areas, or seating lounges, a double deck design gives you the flexibility to tailor each level to your goals. With creative graphic design and smart layout choices, you can maximise engagement and create an environment that resonates with attendees.
- Better ROI Through Strategic Space Use
While double-decked structures can involve a larger initial investment than simple shell schemes, they frequently deliver greater returns:
- More visibility = more booth visits
- Dedicated meeting spaces = deeper engagement
- Enhanced branding = stronger long-term impressions
In essence, you get more value from the same exhibition footprint — and often from multiple shows over time.
Is a Double-Decked Stand Right For You?
A double deck solution isn’t necessary for every exhibitor — smaller brands with simple needs might do perfectly well with well-designed single-level stands. But if you’re:
- Working with limited footprint space
- Exhibiting at large, competitive shows
- Hosting high-value clients or media
- Looking to create a destination booth
…then a double-decked exhibition stand might be the strategic edge you need.
At Access Displays, we specialise in helping brands think beyond traditional layouts and create impactful, functional, and visually stunning exhibition spaces — whether that’s custom structures, modular builds, or multi-level designs. Let’s start the conversation about your next show.
