Tips on Exhibiting

For many companies, exhibiting at the right trade shows, fairs and exhibitions offers a unique opportunity to expand their business ideas, increase brand awareness and attract more customers. If done correctly it can be very profitable, but as with any form of marketing an exhibition stand needs careful planning with adequate budgets, clear objectives. Only then can a realistic return on investment made.

This document has been written to give a step by step guide with tips on how to exhibit, covering all aspects of planning and running a successful exhibition as an exhibitor.

The areas covered include:-

	Reasons for exhibiting and setting objectives.
	Return on investment, budget planning and targets
	Choosing the right exhibition and stand location
	Exhibition stand options
	Space only exhibiting
	Pre-exhibition marketing and stand management
	Collecting leads and marketing information

	Taking the design brief [PDF 151KB]
	Taking the design brief [Doc 51KB]

Peter Bowen C.E.O. and founder of Access Displays Ltd is a Fellow of the Institute of Sales and Marketing Management and has been involved in Sales and Marketing for 26 years.

Peter comes from a background in Military Electronics and has worked all over the world for both Plessey and GEC. He is still actively involved in the company and acts as an external marketing manager for a number of clients new and old.

To discuss your marketing strategy with Peter then please email him. He would be delighted to hear from you. Peter.bowen@accessdisplays.co.uk

Other useful links

A web site explaining the principals of brand management.

Institute of Sales and Marketing Management. Offer free sales and marketing training to members and general advice.

Listing some 200 suppliers to the retail and display industry.

A list of companies specialising in different fields of design.

Thank you for reading our Tips on Exhibiting we hope you found it useful if you have any further questions then please email sales@accessdisplays.co.uk