It is surprising the number of people that do not actually consider this. There are numerous reasons for a company to exhibit, so before investing time and money make sure clear objectives are set. The reasons for attending an exhibition will have a dramatic effect on the exhibition stand size, design, layout, position within the hall and final budget.

Reasons may include:-

	To sell a product from the stand.
	To find distributors or resellers.
	To meet new clients.
	To meet existing clients.
	To make appointments in the future.
	To give out samples.
	To increase brand awareness.
	To find potential investors.
	To launch a new product.
	To conduct market research.

Having decided on the reasons to exhibit the next step is to set out clear objectives.

They may be:-

	To sell 100 products during the show.
	To find 100 distributors or resellers.
	To make 100 demonstrations.
	To present your services to 100 attendees.
	To meet 100 new clients.
	To meet 100 existing clients.
	To make 100 appointments in the future.
	To give out 100 samples.
	To give out 100 marketing packs.
	To get marketing feed back from 100 potential clients.