Undertaking research about the exhibition before deciding to book is essential. Many clients fail to do this, have very poor results, and are then out of pocket and put off exhibiting at further exhibitions in the future. Simple ways of researching a show include asking the organisers for last years exhibitor’s lists and attendance records and speaking to the exhibitors to find out their experiences and return on investment. It is amazing the information that can be gleaned in this way. For example comments might include, “The show was good but we were in the wrong hall, hall 2 had most people because that was where the restaurant was”. Or “Yes there were lots of exhibition visitors but unfortunately they were not the decision makers.” The exhibition industry, like most others, has a series of professional publications that list the major events around the world. Publications like ‘Exhibition Bulletin’ will list shows by venue, industry type and time of year. The credentials of any show can be established by checking how long it has been going and its relevance to the products or services on offer. Also consider the exhibition’s ability to attract the market leaders to exhibit, and the decision makers to visit and the level of advertising and promotion for the event. For more information about a particular exhibition please email sales@accessdisplays.co.uk. We will be happy to help.
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